ClozeFlow

Our Story

We built this because we watched our dads lose jobs.

MR

Marco Rivera

Co-Founder & CEO

“My dad ran a plumbing company for 28 years. He was the best plumber in the county. But every week he'd complain about leads that ghosted him — people who called, left a message, and by the time he called back after a long day, they'd already booked someone else. It drove me crazy. He wasn't losing work because he wasn't good enough. He was losing it because he was too busy doing the work to chase the leads.”
SC

Sam Chen

Co-Founder & CTO

“I was a software engineer who had worked at two startups. When Marco told me about his dad, I'd seen the same thing with my aunt who runs a cleaning business. She was buying leads on Thumbtack but not following up fast enough. The research was clear: if you don't respond within 5 minutes, your chance of closing drops by 400%. But small business owners can't babysit their phone all day.”

Why We Started ClozeFlow

We started ClozeFlow to level the playing field. Big companies have entire sales teams following up on every lead. A solo plumber doesn't. We wanted to give every home service business owner the same unfair advantage — the ability to respond in under 60 seconds, follow up persistently, and fill their calendar automatically — without hiring anyone or spending more on ads.

Our Vision

“We believe every skilled tradesperson deserves to run a thriving business — not just be great at their craft. The business side — the follow-up, the booking, the pipeline — that's what we automate, so you can focus on the work that matters.”

What We Stand For

Speed

Respond before the competition. The first contractor to reply wins 78% of the time. We make sure that's always you.

🎯

Simplicity

Set it up once, forget it. You shouldn't need to be a tech expert to run a world-class follow-up system.

📈

Results

We only win when you win. Our success is measured in extra jobs booked, not in feature lists.

Meet the Team

MR

Marco Rivera

Co-Founder & CEO

Marco grew up watching his father's plumbing business struggle with follow-up. After a decade in B2B sales and operations, he left a VP role to build the tool he wished his dad had. He leads product vision and customer success.

SC

Sam Chen

Co-Founder & CTO

Sam is a software engineer who previously built automation systems at two venture-backed startups. His aunt's cleaning business inspired him to apply enterprise-grade lead intelligence to small home service businesses.

By the Numbers

2024

Founded

500+

Contractors served

$12M+

Revenue generated for customers

47

States served

Ready to join 500+ contractors growing with ClozeFlow?

It's free to start. No credit card. Set up in one day.

Create Your Free Account →